Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.