Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.