Marketing Department

Don't be a Halloweenie—collaborate with your salespeople

Don't be a Halloweenie—collaborate with your salespeople

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Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.

Yankee Candle hires new president of direct and CMO

Yankee Candle hires new president of direct and CMO

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Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.

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