Marketing Database Debuts E-Commerce Service for Utilities

Share this article:
Marketing Database Associates Inc., Boston, a business-to-business database management firm, last month launched mda-energynet.com, an e-commerce service that enables utilities and other energy service providers to offer customers online transaction capabilities directly from their existing corporate Web sites.


MDA links the mda-energynet.com e-commerce infrastructure to participating energy company Web sites and customizes content pages to promote locally available commodity and other energy products and services. In addition to processing transactions, mda-energynet.com captures current customer demographic data that can be used to update customer databases and improve the targeting of energy marketing programs.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.