Marketing Database Debuts E-Commerce Service for Utilities

Share this article:
Marketing Database Associates Inc., Boston, a business-to-business database management firm, last month launched mda-energynet.com, an e-commerce service that enables utilities and other energy service providers to offer customers online transaction capabilities directly from their existing corporate Web sites.


MDA links the mda-energynet.com e-commerce infrastructure to participating energy company Web sites and customizes content pages to promote locally available commodity and other energy products and services. In addition to processing transactions, mda-energynet.com captures current customer demographic data that can be used to update customer databases and improve the targeting of energy marketing programs.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.