The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
They might be longtime rivals, but Microsoft and Salesforce are now partners.
The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.
Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...