Marketing Cloud

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

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Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

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It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

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They might be longtime rivals, but Microsoft and Salesforce are now partners.

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

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The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

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Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

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