Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
They might be longtime rivals, but Microsoft and Salesforce are now partners.
The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.
Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.