Marketing Cloud

Salesforce Becomes Facebook Marketing Partner

Salesforce Becomes Facebook Marketing Partner

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The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

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Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

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Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

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It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

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They might be longtime rivals, but Microsoft and Salesforce are now partners.

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

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The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

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Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...