You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. It's an expensive mess. What would you do?
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
Would you hire the "ideal" candidate that had one big flaw? Send us your answers by Thursday, February 28 and you could see your name in print.
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.