Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.
You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
Would you hire the "ideal" candidate that had one big flaw?
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.