What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.
You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
Would you hire the "ideal" candidate that had one big flaw?
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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