Marketing Challenge

Marketing Challenge: Rumor Has It (All Wrong)

Marketing Challenge: Rumor Has It (All Wrong)

By

A rumor has the new CMO's at odds with her team. Read the full story and provide your advice.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full Throttle

By

Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to ginger.conlon@dmnews.com.

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Defending Direct: Answers

Defending Direct: Answers

By

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

A Million- Dollar Branding Disaster: Answers

A Million- Dollar Branding Disaster: Answers

What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.

Marketing Challenge: A Million-Dollar Branding Disaster

Marketing Challenge: A Million-Dollar Branding Disaster

By

You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?

Too Much Information? Answers

Too Much Information? Answers

Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

Would you hire the "ideal" candidate that had one big flaw?

The wrong marketing compensation is risky business

The wrong marketing compensation is risky business

Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.