An overheard part of a conversation about the new CMO's plan for variable compensation led to a false rumor. Now the new CMO has to dispel the rumor and get buy-in to the plan. What would you do? Email your answers to firstname.lastname@example.org by October 31 for the chance to win $100.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.
Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to email@example.com.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.
You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
Would you hire the "ideal" candidate that had one big flaw?
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.