May 01, 2013
Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.
May 01, 2013
What would you do with an employee that's a master marketer—and a grade A jerk? See what our readers had to say.
April 01, 2013
You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. It's an expensive mess. What would you do?
April 01, 2013
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
March 01, 2013
What would you do with an employee that's a master marketer—and a grade A jerk? Send your responses to Editor-in-Chief Ginger Conlon (ginger.conlon@dmnews.com) by March 28.
March 01, 2013
Loyalty and the dangers of social media. Here's how our readers would tackle the problem.
February 01, 2013
Would you hire the "ideal" candidate that had one big flaw? Send us your answers by Thursday, February 28 and you could see your name in print.
February 01, 2013
It's a thorny question. See what our readers had to say about it.
January 01, 2013
This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?
January 01, 2013
If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?
December 01, 2012
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
December 01, 2012
As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.
November 01, 2012
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
October 01, 2012
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
