Marketing Challenge

Marketing Challenge: Perception Can Change a Brand's Reality

Marketing Challenge: Perception Can Change a Brand's Reality

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Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do? Email your answers to ginger.conlon@dmnews.com by November 28 for the chance to win $100.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: Rumor Has It (All Wrong)

Marketing Challenge: Rumor Has It (All Wrong)

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A rumor has the new CMO's at odds with her team. Read the full story and provide your advice.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full Throttle

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Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to ginger.conlon@dmnews.com.

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

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The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.

Defending Direct: Answers

Defending Direct: Answers

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Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

Marketing Challenge: When Marketing and Sales Collide

Marketing Challenge: When Marketing and Sales Collide

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The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 1.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

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The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

Clicks at Any Cost: Answers

Clicks at Any Cost: Answers

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.

Marketing Challenge: Leading by (Poor) Example

Marketing Challenge: Leading by (Poor) Example

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The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. How would you advise him?

Betrayal or Just Business? Answers

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

Marketing Challenge: Clicks at Any Cost

Marketing Challenge: Clicks at Any Cost

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Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say about it.

Too Much Information: Answers

Too Much Information: Answers

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.

Fighting Ill-Fitting Favoritism: Answers

Fighting Ill-Fitting Favoritism: Answers

The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.

Marketing Challenge: Betrayal, or Just Business?

Marketing Challenge: Betrayal, or Just Business?

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Something not quite kosher is happening at this agency. See what our readers had to say about it.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

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A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?

Marketing Challenge: Fighting Ill-Fitting Favoritism

Marketing Challenge: Fighting Ill-Fitting Favoritism

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The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer wins a $100 gift card.

Ignore or Engage the CEO: Answers

Ignore or Engage the CEO: Answers

CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.

Bridging the Marketing and Sales Divide: Answers

Bridging the Marketing and Sales Divide: Answers

The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to see what our readers had to say.

Marketing Challenge: Spoiled for Choice

Marketing Challenge: Spoiled for Choice

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Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?

A CIO-CMO Disconnect: Answers

A CIO-CMO Disconnect: Answers

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.

Marketing Challenge: Ignore or Engage the CEO

Marketing Challenge: Ignore or Engage the CEO

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CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to ginger.conlon@dmnews.com by Friday, November 29.

An Uncouth Marketing Plan: Answers

An Uncouth Marketing Plan: Answers

You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what our readers had to say.

Bridging the Marketing and Sales Divide

Bridging the Marketing and Sales Divide

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The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to solve the SVP of sales and marketing's dilemma.

When Targeting Turns to Blasting: Answers

When Targeting Turns to Blasting: Answers

What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.

A CIO-CMO Disconnect

A CIO-CMO Disconnect

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A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to ginger.conlon@dmnews.com by October 4.

When a Counteroffer Is as Risky as a Good-bye: Answers

When a Counteroffer Is as Risky as a Good-bye: Answers

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.

Marketing Challenge: An Uncouth Marketing Proposal

Marketing Challenge: An Uncouth Marketing Proposal

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You know a colleague is applying for job with your direct competitor. Do you share the knowledge or do you stay mum? Answers due to ginger.conlon@dmnews.com by August 30.

Marketing Challenge: When Targeting Turns to Blasting

Marketing Challenge: When Targeting Turns to Blasting

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What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to ginger.conlon@dmnews.com by July 26.

Fire the Client? Answers

Fire the Client? Answers

Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

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Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do?

A Million- Dollar Branding Disaster: Answers

A Million- Dollar Branding Disaster: Answers

What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.

Marketing Challenge: Fire the Client?

Marketing Challenge: Fire the Client?

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Seems like a top client is subtly demanding a kickback—what would you do?

The High Price of Success: Answers

The High Price of Success: Answers

What would you do with an employee that's a master marketer—and a grade A jerk? See what our readers had to say.

Marketing Challenge: A Million-Dollar Branding Disaster

Marketing Challenge: A Million-Dollar Branding Disaster

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You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?

Too Much Information? Answers

Too Much Information? Answers

Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.

Marketing Challenge: The High Price of Success

Marketing Challenge: The High Price of Success

What would you do with an employee that's a master marketer—and a grade A jerk?

At What Price Loyalty? Answers

At What Price Loyalty? Answers

Loyalty and the dangers of social media. Here's how our readers would tackle the problem.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

Would you hire the "ideal" candidate that had one big flaw?

Is a loss leader sustainable? Answers

Is a loss leader sustainable? Answers

It's a thorny question. See what our readers had to say about it.

Marketing Challenge: At What Price Loyalty?

Marketing Challenge: At What Price Loyalty?

This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?

November 2012 Marketing Challenge: Answers

November 2012 Marketing Challenge: Answers

If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?

October 2012 Marketing Challenge: Answers

October 2012 Marketing Challenge: Answers

If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?

Is a loss leader sustainable?

Is a loss leader sustainable?

As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.

Bad branding causes Diet Dazzle to lose its luster

Bad branding causes Diet Dazzle to lose its luster

A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.

The wrong marketing compensation is risky business

The wrong marketing compensation is risky business

Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.

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