Marketing Challenge: An Uncouth Marketing Proposal

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Marketing Challenge: An Uncouth Marketing Proposal
Marketing Challenge: An Uncouth Marketing Proposal

Hal Winston, president of Comfort Office Inc., just spread the word to his network that the office furniture manufacturer is looking to hire a new VP of marketing. Sal Delmonico caught wind of the news and saw his chance to finally move up in the industry.

Delmonico is a marketing manager at Comfort's main competitor, Function Furniture. Passed over for a promotion twice at this point, Delmonico's frustration has gone from a simmer to a full boil. He feels that after 10 years of moving up in various marketing roles in the company, he should have been the top choice when more senior roles opened up. He wasn't.

So, after learning about the VP position Delmonico spent the afternoon drafting a proposal for how he would use his experience and insider knowledge to give Comfort Office a significant advantage over Function Furniture. After he hit print there was a jam, so he reprinted the document, thinking that he had canceled the first copy. He hadn't. After grabbing his proposal and rushing out to the local FedEx office to send it to Winston, a second copy printed out.

It wasn't long before a colleague found the document, shared it with others on the marketing team, and the buzz made it to Lizette Brown's office. Brown, SVP of sales and marketing for Function Furniture, confiscated the copy of Delmonico's proposal, took it to her office, and closed the door to decide what to do next.

What would you do?

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