Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

 Marketing Campaigns

Pizza heavyweights build brand affinity and vie for customer loyalty

March 01, 2012

No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?
 

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

January 01, 2012

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.
 

These are the ads of our times

December 29, 2011

As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
 

Bridging the marketing and IT gap

December 08, 2011

Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.
 

The nuance of nuance

Mat Zucker, is a member of the John Caples International Awards Executive Board December 01, 2011

I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem.
 

Will Google+ boost marketing campaigns?

October 01, 2011

David Erickson, director of e-strategy at Tunheim
, and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
 

Marketers employ analytics to measure mobile activity and improve campaigns

February 01, 2011

Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.