Five global brands get technical to make their marketing campaigns stand out.
The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice.
How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.
Tony's Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience via social media and mobile aspects.
Both fans and J.K. Rowling benefit from the Pottermore website. Take it from a Potter-head.
No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?
Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.
South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.
As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem.
David Erickson, director of e-strategy at Tunheim , and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.