Marketing Campaigns

In Search of Excellence

In Search of Excellence

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Five global brands get technical to make their marketing campaigns stand out.

Caples: Courage Inspires Creativity

Caples: Courage Inspires Creativity

The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.

UK's Strongbow pops its top with a digital bottle cap

UK's Strongbow pops its top with a digital bottle cap

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Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

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Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.

Doing innovative work means constantly challenging yourself

Doing innovative work means constantly challenging yourself

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Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.

The 'why' revolution: Why "what" got overthrown

The 'why' revolution: Why "what" got overthrown

If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice.

Man up, Brut style

Man up, Brut style

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How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.

Tony's Pizza uses digital aspects for national audience

Tony's Pizza uses digital aspects for national audience

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Tony's Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience via social media and mobile aspects.

What marketers can learn from J.K. Rowling

What marketers can learn from J.K. Rowling

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Both fans and J.K. Rowling benefit from the Pottermore website. Take it from a Potter-head.

Pizza heavyweights build brand affinity and vie for customer loyalty

Pizza heavyweights build brand affinity and vie for customer loyalty

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No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

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South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.

These are the ads of our times

These are the ads of our times

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As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.

The nuance of nuance

The nuance of nuance

I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem.

Will Google+ boost marketing campaigns?

Will Google+ boost marketing campaigns?

David Erickson, director of e-strategy at Tunheim
, and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.

Marketers employ analytics to measure mobile activity and improve campaigns

Marketers employ analytics to measure mobile activity and improve campaigns

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Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.

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