Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
When it comes to personalization, testing, and tracking, it's anybody's game.
While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.