Marketing Budgets

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

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Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

News Byte: 2014 Marketing Budgets Will Rise, But Be Stretched Thin

News Byte: 2014 Marketing Budgets Will Rise, But Be Stretched Thin

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While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.

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