A well-balanced budget may be in order for the New Year.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
When it comes to personalization, testing, and tracking, it's anybody's game.
While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
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