Yahoo Games partners with Double Fusion and NeoEdge Networks

Share this content:

Yahoo Games has partnered with game ad firms Double Fusion and NeoEdge Networks to offer ad-enabled, downloadable, casual games to users of its site.

“We've never done in-game advertising before,” said Carrie Davis, a Yahoo spokeswoman. “We've had advertising around games, but not [within them].”

According to Yahoo, the offering provides “new opportunities for advertisers to reach an engaged audience.” Downloadable ad-supported games are now available on the Yahoo Games Web site from a number of publishers, including Gamemill Publishing, Alawar Entertainment and PixelStorm.

“For NeoEdge, we're very excited to be working with the industry leader here,” said Alex Terry, CEO of NeoEdge Networks.  “Traditionally, downloadable games have a time limit where you either have to buy the game or stop playing.”


However, only about 1% of the people who download a game end up paying for it. “What we're doing is allowing Yahoo to generate revenue on 100% of the downloads, not just the 1% who buy them,” Terry added.

Double Fusion did not respond to a request for comment by press time

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above