Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.
A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.
Product management expert Andy MacMillan is tapped to lead the marketing automation provider in a growth phase.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
One marketing automation insider asserts that marketing technology needs to get back to the future.
CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
The online cash-for-used-gadgets company values technology, testing, and timing.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
The silver lining to look for from today's marketing clouds: context.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
The company doesn't toy around with lead scoring and segmentation.
Adobe's marketing cloud is a Forrester favorite for its integration.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...