Marketing Automation

2016 Marketing&Tech Innovation Awards Finalists Annouced

2016 Marketing&Tech Innovation Awards Finalists Annouced

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We reveal the most innovative strategies, platforms, and people in marketing today,

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

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A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

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Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

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It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

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The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Buyer Beware

Buyer Beware

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Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

Oracle Seeds Its Marketing Cloud With New Goodies

Oracle Seeds Its Marketing Cloud With New Goodies

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New tools are added for sales attribution, cross-channel integration, and multivariate testing.

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

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The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.

Salesforce Integrates With Gmail to Improve B2B Intelligence

Salesforce Integrates With Gmail to Improve B2B Intelligence

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A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.

Ex-Salesforce COO Takes Helm at Act-On

Ex-Salesforce COO Takes Helm at Act-On

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Product management expert Andy MacMillan is tapped to lead the marketing automation provider in a growth phase.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

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More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Is "Marketing Experiences" Technology Risky Business?

Is "Marketing Experiences" Technology Risky Business?

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The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.

Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

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One marketing automation insider asserts that marketing technology needs to get back to the future.

Kahuna Enters New Phase With Funding and Product Improvements

Kahuna Enters New Phase With Funding and Product Improvements

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CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

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The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Tips for Using Data and Automation to Improve the Customer Experience

Tips for Using Data and Automation to Improve the Customer Experience

Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.

Two Unite Against Data Silos

Two Unite Against Data Silos

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MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

Zeta Updates Its Customer Lifecycle Platform

Zeta Updates Its Customer Lifecycle Platform

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The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

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The silver lining to look for from today's marketing clouds: context.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

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The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

An App For Making Apps Work Better

An App For Making Apps Work Better

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Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

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Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

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It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Will Salesforce Add-Ons Force Marketing and Sales to Align?

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Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.

Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

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A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

Act-On Brings Automation to the Browser

Act-On Brings Automation to the Browser

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Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.

Marketing Automation for the Masses

Marketing Automation for the Masses

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Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Sales Owns CX, Say B2B Marketers

Sales Owns CX, Say B2B Marketers

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Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.

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