Marketing Automation

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Sales Tech is About to Explode

Sales Tech is About to Explode

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Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Watson Takes Center Stage at Amplify 2016

Watson Takes Center Stage at Amplify 2016

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IBM infuses cognitive computing across its suite of marketing and merchandising programs

Understanding Account Based Marketing

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ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

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No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

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Using a variety of marketing techniques is important

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

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"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

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It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

What Wins in Marketing Today

What Wins in Marketing Today

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Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

"Never Stop Learning"

"Never Stop Learning"

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Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

The Marketing Funnel's Finale?

The Marketing Funnel's Finale?

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The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

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The technology's performance earns rave reviews from a majority of marketers.

2016 Marketing&Tech Innovation Awards Finalists Announced

2016 Marketing&Tech Innovation Awards Finalists Announced

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We reveal the most innovative strategies, platforms, and people in marketing today,

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

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A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

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Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

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It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

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The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Buyer Beware

Buyer Beware

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Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

Oracle Seeds Its Marketing Cloud With New Goodies

Oracle Seeds Its Marketing Cloud With New Goodies

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New tools are added for sales attribution, cross-channel integration, and multivariate testing.

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

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The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.

Salesforce Integrates With Gmail to Improve B2B Intelligence

Salesforce Integrates With Gmail to Improve B2B Intelligence

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A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.

Ex-Salesforce COO Takes Helm at Act-On

Ex-Salesforce COO Takes Helm at Act-On

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Product management expert Andy MacMillan is tapped to lead the marketing automation provider in a growth phase.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

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More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Is "Marketing Experiences" Technology Risky Business?

Is "Marketing Experiences" Technology Risky Business?

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The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.

Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

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One marketing automation insider asserts that marketing technology needs to get back to the future.

Kahuna Enters New Phase With Funding and Product Improvements

Kahuna Enters New Phase With Funding and Product Improvements

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CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

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The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Tips for Using Data and Automation to Improve the Customer Experience

Tips for Using Data and Automation to Improve the Customer Experience

Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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