Marketing Automation

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

Tips for Using Data and Automation to Improve the Customer Experience

Tips for Using Data and Automation to Improve the Customer Experience

Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.

Two Unite Against Data Silos

Two Unite Against Data Silos

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MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

Zeta Updates Its Customer Lifecycle Platform

Zeta Updates Its Customer Lifecycle Platform

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The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

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The silver lining to look for from today's marketing clouds: context.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

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The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

An App For Making Apps Work Better

An App For Making Apps Work Better

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Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Will Salesforce Add-Ons Force Marketing and Sales to Align?

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Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.

Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

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A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

Act-On Brings Automation to the Browser

Act-On Brings Automation to the Browser

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Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.

Marketing Automation for the Masses

Marketing Automation for the Masses

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Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Sales Owns CX, Say B2B Marketers

Sales Owns CX, Say B2B Marketers

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Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.

Marketo Adds Lead Analysis Partner

Marketo Adds Lead Analysis Partner

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DataHero promises to give the marketing automation platforms customers a better read on their pipelines.

The Marketing-Tech Landscape Continues Its Blazing Growth

The Marketing-Tech Landscape Continues Its Blazing Growth

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There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

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The company doesn't toy around with lead scoring and segmentation.

Integration Is THE Marketing-Tech Essential

Integration Is THE Marketing-Tech Essential

Adobe's marketing cloud is a Forrester favorite for its integration.

Dream(force) Products

Dream(force) Products

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The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

 HubSpot Goes Public With Initial Stock Price of $25 Per Share

HubSpot Goes Public With Initial Stock Price of $25 Per Share

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CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

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Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

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An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

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The platform update offers enhancements designed to help marketers improve the customer experience.

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

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Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

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The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

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Looks to spark growth in the hospitality industry with its biggest acquisition in five years.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

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Scott McCorkle, president of technology and strategy, to take over.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

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The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.

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