The company doesn't toy around with lead scoring and segmentation.
Adobe's marketing cloud is a Forrester favorite for its integration.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
The platform update offers enhancements designed to help marketers improve the customer experience.
Three words apply when adopting SFA: Keep it simple.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Looks to spark growth in the hospitality industry with its biggest acquisition in five years.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Scott McCorkle, president of technology and strategy, to take over.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.