Marketing Automation

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

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Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

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The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

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Looks to spark growth in the hospitality industry with its biggest acquisition in five years.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

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Scott McCorkle, president of technology and strategy, to take over.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

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The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

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Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

The Time for the Customer Is Now

The Time for the Customer Is Now

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One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

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Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

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Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

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Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

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Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Tips for Using Data and Automation to Drive Engagement

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

News Byte: Pegasystems Updates Automation Platform

News Byte: Pegasystems Updates Automation Platform

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Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

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Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

News Byte: DG Rebranding Following Extreme Reach Sale

News Byte: DG Rebranding Following Extreme Reach Sale

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After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

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$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

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The two companies join forces to bolster their respective cloud-based, data-driven marketing services

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

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The marketing automation platform announced 215% revenue growth for Q4 2013.

It's a Buyer's Market for Marketing Automation Systems

It's a Buyer's Market for Marketing Automation Systems

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Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.

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