The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
The silver lining to look for from today's marketing clouds: context.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
The company doesn't toy around with lead scoring and segmentation.
Adobe's marketing cloud is a Forrester favorite for its integration.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
The platform update offers enhancements designed to help marketers improve the customer experience.
Three words apply when adopting SFA: Keep it simple.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Looks to spark growth in the hospitality industry with its biggest acquisition in five years.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Scott McCorkle, president of technology and strategy, to take over.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...