One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.
$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The marketing automation platform announced 215% revenue growth for Q4 2013.
Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.
5 ways marketers can partner with technologists to excel at both
In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The marketing automation provider adds personalization to its mix.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Marketing automation systems can be tricky, but these tips will give you an edge.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.