The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Marketing automation systems can be tricky, but these tips will give you an edge.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
The idea is to merge display and social media advertising with marketing automation efforts.
Company looks to ratchet up personalization in the inbox.
At the core of every marketing campaign is a bid for retention.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?
Neolane becomes Adobe Campaign and the sixth solution in Adobe's Marketing Cloud.
More holistic measures require new technologies, but they also require marketers to get back to basics.
How marketers can leverage their customer-facing army to educate and engage customers.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
Gartner Inc.'s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration.
Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
How marketing automation reduces the cost of B2B sales.
Get the most out of marketing automation by avoiding these three common misconceptions.
Six steps for combining personas with automation to build stronger customer relationships.
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
Don't let technology be the ruler of your marketing strategy.
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.