Marketing Automation

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

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The company doesn't toy around with lead scoring and segmentation.

Integration Is THE Marketing-Tech Essential

Integration Is THE Marketing-Tech Essential

Adobe's marketing cloud is a Forrester favorite for its integration.

Dream(force) Products

Dream(force) Products

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The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

 HubSpot Goes Public With Initial Stock Price of $25 Per Share

HubSpot Goes Public With Initial Stock Price of $25 Per Share

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CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

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Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

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An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

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The platform update offers enhancements designed to help marketers improve the customer experience.

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

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Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

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The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

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Looks to spark growth in the hospitality industry with its biggest acquisition in five years.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

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Scott McCorkle, president of technology and strategy, to take over.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That's Oracle

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The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

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Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

The Time for the Customer Is Now

The Time for the Customer Is Now

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One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

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Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

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Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

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Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

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Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Tips for Using Data and Automation to Drive Engagement

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

News Byte: Pegasystems Updates Automation Platform

News Byte: Pegasystems Updates Automation Platform

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Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...