Three words apply when adopting SFA: Keep it simple.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Looks to spark growth in the hospitality industry with its biggest acquisition in five years.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Scott McCorkle, president of technology and strategy, to take over.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
The high-tech behemoth officially announces its Oracle Marketing Cloud, assembled with modern marketing in mind.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.
$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The marketing automation platform announced 215% revenue growth for Q4 2013.
Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.