How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.
$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The marketing automation platform announced 215% revenue growth for Q4 2013.
Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.
5 ways marketers can partner with technologists to excel at both
In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The marketing automation provider adds personalization to its mix.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Marketing automation systems can be tricky, but these tips will give you an edge.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
The idea is to merge display and social media advertising with marketing automation efforts.
Company looks to ratchet up personalization in the inbox.
At the core of every marketing campaign is a bid for retention.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.