ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?
No ABM strategy can succeed without the right data
Using a variety of marketing techniques is important
"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.
It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.
Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.
Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.
The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.
The technology's performance earns rave reviews from a majority of marketers.
We reveal the most innovative strategies, platforms, and people in marketing today,
A panel of experts offers tips to companies still planning their marketing technology strategy for next year.
Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.
The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.
Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.
A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.
Product management expert Andy MacMillan is tapped to lead the marketing automation provider in a growth phase.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
One marketing automation insider asserts that marketing technology needs to get back to the future.
CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
The online cash-for-used-gadgets company values technology, testing, and timing.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
The silver lining to look for from today's marketing clouds: context.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.