Marketing Automation

The Time for the Customer Is Now

The Time for the Customer Is Now

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One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

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Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

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Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

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Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

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Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Tips for Using Data and Automation to Drive Engagement

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

News Byte: Pegasystems Updates Automation Platform

News Byte: Pegasystems Updates Automation Platform

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Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

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Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

News Byte: DG Rebranding Following Extreme Reach Sale

News Byte: DG Rebranding Following Extreme Reach Sale

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After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

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$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

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The two companies join forces to bolster their respective cloud-based, data-driven marketing services

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

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The marketing automation platform announced 215% revenue growth for Q4 2013.

It's a Buyer's Market for Marketing Automation Systems

It's a Buyer's Market for Marketing Automation Systems

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Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.

Create or Analyze?

Create or Analyze?

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5 ways marketers can partner with technologists to excel at both

Marketing Automation Is Not a Panacea

Marketing Automation Is Not a Panacea

In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

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Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

News Byte: Oracle to Buy Responsys for $1.5 Billion

News Byte: Oracle to Buy Responsys for $1.5 Billion

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The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.

News Byte: Marketo To Acquire Insightera

News Byte: Marketo To Acquire Insightera

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The marketing automation provider adds personalization to its mix.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Marketing Automation Bolsters Content Marketing Effectiveness

Marketing Automation Bolsters Content Marketing Effectiveness

Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

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It's by their own admission: Only 9% say they have customer intelligence based on real-time data.

5 Do's and Don'ts of Implementing a Marketing Automation System

5 Do's and Don'ts of Implementing a Marketing Automation System

Marketing automation systems can be tricky, but these tips will give you an edge.

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