Tealeaf adds to customer analytics offerings

Share this content:

Online customer experience management (CEM) company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect tools. It has also formed a best practices partner network called ViaTealeaf.

“One thing we've seen over the past eight months is that customer experience has been on the agenda,” especially because e-commerce is popular for many businesses, said Geoff Galat, VP of marketing and product strategy for Tealeaf. “Maintaining customers, managing them better and making sure that acquisition programs actually work at the rate they need to be successful is important.”

Tealeaf CxResults aids companies in customer behavior analysis by showing patterns of behavior across multiple Web site visits. The product also provides analytics and search capabilities.

“For us to help our customers analyze these sites, we can't look at just discrete individual visits; we also have to look at the overall experience and see if that was successful,” said John Dawes, VP of product management for Tealeaf. “It's very much about the sequence of steps, trying to do things multiple times, so we [not only] enhanced the product to search for individual things but to look for patterns of behavior as well.”

Among other updates, CxConnect now includes modules for packaged integrations with Web analytics, voice of the customer and data analysis. Tealeaf CX has added support for multilingual sites and central management – pieces that, Dawes pointed out, are important for the growing number of international businesses in the marketplace.

The ViaTealeaf partner network allows clients to integrate Tealeaf products and services with those from other companies. The 12-member Network includes technology providers such as Omniture and SAS along with consulting partners like Stratigent.

Tealeaf clients span multiple verticals, including financial services, retail, travel providers, insurance and telecoms.

All new products and updated products became commercially available on May 6; many have been in beta testing with client companies for several months.

Loading links....
close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here