The MarTech Bubble Burst

Digital Marketing

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

Meet the Marketer: Vicki Godfrey of Avention

Marketing Automation

Meet the Marketer: Vicki Godfrey of Avention

Less is more when it comes to marketing stacks

Business Priorities are Critical to Building Tech Stacks

Marketing Strategy

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

From People-Based Marketing Comes Voter Targeting

Multichannel Marketing

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Harley-Davidson of NYC Revs Up Its Targeting With AI

Marketing Strategy

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

Is the Marketing Automation War Over?

Marketing Automation

Is the Marketing Automation War Over?

The independent marketing automation vendor space is dominated by a handful of players

Bank of America Launches Personal Finance AI-Powered Bot

Marketing Automation

Bank of America Launches Personal Finance AI-Powered Bot

Bank introduces financial advice bot

One on One: Simon Grabowski Says Less is More

Marketing Automation

One on One: Simon Grabowski Says Less is More

Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface

Clinton Campaign Launches Text Bot That Sends Trump Quotes

Marketing Strategy

Clinton Campaign Launches Text Bot That Sends Trump Quotes

The Democratic Campaign has launched a Donald Trump texting bot

Automation and Segmentation Heat Up PHE's Email Program

Marketing Strategy

Automation and Segmentation Heat Up PHE's Email Program

A breakdown of the adult toy and entertainment company's triggered messages.

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