Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Marketing Strategy

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe

How to Use Your CMS for Marketing Automation

Marketing Automation

How to Use Your CMS for Marketing Automation

Your CMS can be a powerful tool for marketing automation, if you use it right

Four Ways of Engagement: Voices from Dreamforce #4

Marketing Automation

Four Ways of Engagement: Voices from Dreamforce #4

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Democracy, Diversity: Voices from Dreamforce #2

Marketing Automation

Democracy, Diversity: Voices from Dreamforce #2

Women in the workforce and technology for all. With added AI

What About the Workers?: Voices from Dreamforce #1

Marketing Automation

What About the Workers?: Voices from Dreamforce #1

Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?

Walmart Brings the Shelfbots

Customer Experience

Walmart Brings the Shelfbots

Shelf-scanning robots set the stage for a better customer experience

Marketing Experts-as-a-Service

Marketing Automation

Marketing Experts-as-a-Service

Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Inbound ABM is a Thing

Marketing Strategy

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Data and Ops: At the Core of Marketing

Marketing Automation

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

Marketing Automation: Aligning Technology and Skills

Marketing Automation

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

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