Data and Ops: At the Core of Marketing

Marketing Automation

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

Marketing Automation: Aligning Technology and Skills

Marketing Automation

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

The Changing Face of B2B Marketing

Marketing Strategy

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Marketing Automation

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

The Monday Stack: The State of Marketing

Marketing Strategy

The Monday Stack: The State of Marketing

Our weekly column about marketing tech and ops

Cheetah Digital Will be Dedicated to Marketers

Marketing Automation

Cheetah Digital Will be Dedicated to Marketers

Experian Marketing Services revealed a new name and embraced an old mission this week

Einstein Brings Additional Intelligence to the ABM Game

Marketing Strategy

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Who Runs the World? Pega's Push

Marketing Automation

Who Runs the World? Pega's Push

Pega aims to go head-to-head with Salesforce: part one of a two-part feature

One on One: Beyond the Buzzwords with Augie MacCurrach

Marketing Automation

One on One: Beyond the Buzzwords with Augie MacCurrach

Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Marketing Automation

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

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