PreSonus Finds Its Email Marketing Rhythm

Email Marketing

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Marketing Automation

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

One on One: Michael Jones on Digital Marketing's Best Kept Secret

Marketing Automation

One on One: Michael Jones on Digital Marketing's Best Kept Secret

Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing

Finding B2B Value in Social Channels

Social Media

Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Here Comes Account Based Everything

Customer Experience

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

EAT Club Devours Its Lead Follow-Up Time

CRM

EAT Club Devours Its Lead Follow-Up Time

The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

GetResponse Gets Automating

Marketing Automation

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

Sales Tech is About to Explode

Marketing Automation

Sales Tech is About to Explode

Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Watson Takes Center Stage at Amplify 2016

Marketing Automation

Watson Takes Center Stage at Amplify 2016

IBM infuses cognitive computing across its suite of marketing and merchandising programs

Marketing Strategy

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

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