One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Marketing Automation

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

The Monday Stack: The State of Marketing

Marketing Strategy

The Monday Stack: The State of Marketing

Our weekly column about marketing tech and ops

Cheetah Digital Will be Dedicated to Marketers

Marketing Automation

Cheetah Digital Will be Dedicated to Marketers

Experian Marketing Services revealed a new name and embraced an old mission this week

Einstein Brings Additional Intelligence to the ABM Game

Marketing Strategy

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Who Runs the World? Pega's Push

Marketing Automation

Who Runs the World? Pega's Push

Pega aims to go head-to-head with Salesforce: part one of a two-part feature

One on One: Beyond the Buzzwords with Augie MacCurrach

Marketing Automation

One on One: Beyond the Buzzwords with Augie MacCurrach

Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Marketing Automation

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

3 Ways Salesforce AI Transforms the Consumer Journey

Marketing Automation

3 Ways Salesforce AI Transforms the Consumer Journey

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

New: The 2017 Marketing Technology Landscape

Marketing Strategy

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

TwinSpires Bets Big on AI for the Kentucky Derby

Marketing Automation

TwinSpires Bets Big on AI for the Kentucky Derby

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

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