Watson Takes Center Stage at Amplify 2016

Marketing Automation

Watson Takes Center Stage at Amplify 2016

IBM infuses cognitive computing across its suite of marketing and merchandising programs

Understanding Account Based Marketing

Marketing Strategy

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

ABM: Bridging the Data Gap

Marketing Automation

ABM: Bridging the Data Gap

No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Marketing Automation

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

Account-Based Marketing Automation Comes to Eloqua

Marketing Automation

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Campaigns Don't Cut It Anymore

Customer Experience

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

What Wins in Marketing Today

Marketing Automation

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

"Never Stop Learning"

Marketing Automation

"Never Stop Learning"

Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

The Marketing Funnel's Finale?

Marketing Automation

The Marketing Funnel's Finale?

The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

Infographics

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

The technology's performance earns rave reviews from a majority of marketers.

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