The Robots Took Over in 2016

Marketing Strategy

The Robots Took Over in 2016

A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

You Don't Need More People on Your Content Team in 2017

Agency

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Bringing Granularity to the Marketing Cloud

Marketing Automation

Bringing Granularity to the Marketing Cloud

Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

The MarTech Bubble Burst

Digital Marketing

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

Meet the Marketer: Vicki Godfrey of Avention

Marketing Automation

Meet the Marketer: Vicki Godfrey of Avention

Less is more when it comes to marketing stacks

Business Priorities are Critical to Building Tech Stacks

Marketing Strategy

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

From People-Based Marketing Comes Voter Targeting

Multichannel Marketing

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Harley-Davidson of NYC Revs Up Its Targeting With AI

Marketing Strategy

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

Is the Marketing Automation War Over?

Marketing Automation

Is the Marketing Automation War Over?

The independent marketing automation vendor space is dominated by a handful of players

Bank of America Launches Personal Finance AI-Powered Bot

Marketing Automation

Bank of America Launches Personal Finance AI-Powered Bot

Bank introduces financial advice bot

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