One on One: Beyond the Buzzwords with Augie MacCurrach

Marketing Automation

One on One: Beyond the Buzzwords with Augie MacCurrach

Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Marketing Automation

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

3 Ways Salesforce AI Transforms the Consumer Journey

Marketing Automation

3 Ways Salesforce AI Transforms the Consumer Journey

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

New: The 2017 Marketing Technology Landscape

Marketing Strategy

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

TwinSpires Bets Big on AI for the Kentucky Derby

Marketing Automation

TwinSpires Bets Big on AI for the Kentucky Derby

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

Marketing Automation Capabilities at a Glance

Marketing Automation

Marketing Automation Capabilities at a Glance

A new report from R2i surveys the capabilities of some of the best-known marketing automation platforms

An Open Platform for Engagement

Marketing Automation

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

Why Marketing Tech Consolidation is Closer Than You Think

Marketing Automation

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Cosabella: Shocked by Albert

Marketing Automation

Cosabella: Shocked by Albert

Family-owned luxury lingerie company Cosabella is placing its faith in AI

Wayin Launches Revamped Campaign App Store for Marketers

Marketing Strategy

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

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