Vindicia: Accelerating ABM Boosts Pipelines

Marketing Automation

Vindicia: Accelerating ABM Boosts Pipelines

Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment

Marketo Joins the ABM Party

Marketing Automation

Marketo Joins the ABM Party

The marketing automation platform launches Marketo ABM

Intelligent Glue for a Marketing Stack

Marketing Automation

Intelligent Glue for a Marketing Stack

Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

PreSonus Finds Its Email Marketing Rhythm

Email Marketing

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

Messages Plus Signals Equal Data

Marketing Automation

Messages Plus Signals Equal Data

A solution to send all kinds messages via any platform with a public API, and to reap the benefits of the data

Marketing Automation

More ABM Talk

Opinions on Account Based Marketing and Account Based Everything

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Marketing Automation

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

One on One: Michael Jones on Digital Marketing's Best Kept Secret

Marketing Automation

One on One: Michael Jones on Digital Marketing's Best Kept Secret

Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing

Finding B2B Value in Social Channels

Social Media

Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Here Comes Account Based Everything

Customer Experience

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

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