Why Marketing Tech Consolidation is Closer Than You Think

Marketing Automation

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Cosabella: Shocked by Albert

Marketing Automation

Cosabella: Shocked by Albert

Family-owned luxury lingerie company Cosabella is placing its faith in AI

Wayin Launches Revamped Campaign App Store for Marketers

Marketing Strategy

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Marketing Automation

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

The Monday Stack: 3/20/2017

Marketing Strategy

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Salesforce, IBM Launch Partnership to Leverage AI

Marketing Automation

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

What Machine Learning Can (and Can't) Do

Marketing Automation

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

Act-On Gets Adaptive

Marketing Automation

Act-On Gets Adaptive

Machine learning can take marketers beyond personas

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

Marketing Strategy

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

ABM & Cluster Marketing, Part I: Try ABM Lite

Marketing Strategy

ABM & Cluster Marketing, Part I: Try ABM Lite

Overwhelmed by ABM? Try ABM Lite!

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