Sage North America selects Doremus as AOR

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Sage North America, a software services company, has selected Doremus San Francisco as its advertising agency of record as part of a global rebranding effort.

Doremus San Francisco, part of the Omnicom Group Inc., will head up Sage's print and online advertising efforts for the Sage brand and individual product brands across the US and Canada. The new campaigns will focus on the brand's customer service experience.

“This is an exciting time in the history of our company as we globally acknowledge in our public image what makes us unique – delivering an extraordinary customer experience,” said Sue Swenson, CEO of Sage North America in a statement. “I'm looking forward to working with the Doremus team to help us better express the unique Sage brand across everything we do.”

Sage's flagship products in North America include ACT by Sage, Sage SalesLogix, Sage Timberline Office, Peachtree by Sage, Sage MAS 90, Sage Accpac and Simply Accounting by Sage. The company supports more than 2.9 million customers in North America.

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