SaaS reduces spend and improves data reliability

Share this content:

The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches.

However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process. Through software-as-a-service (SaaS), the product is provided to the customer remotely through a high-speed Internet connection. Maintenance, enhancements, upgrades and customer support are all managed by the vendor for a recurring monthly service fee. There is no hardware, networking, storage or database technology investment required.

The SaaS market is growing rapidly, with hundreds of companies delivering all kinds of applications this way. Research firm The Gartner Group predicts the SaaS market will grow across industries to $19.3 billion by the end of 2011.

In terms of installation and “go-live” time, SaaS is typically a much faster deployment — software can be available within weeks, as opposed to months. A 2006 study from the Software Information Industry Association (SIIA) concluded that SaaS deployments are 50% to 90% faster than traditional on-premise deployments. SaaS also allows for a significant time savings for the client's IT staff, meaning that organizations with limited IT resources or expertise can deploy world-class solutions without the added expense of an extensive IT staff.

Typically, the actual total cost of ownership is much lower with SaaS than with on-premise installation. Additionally, because SaaS is “pay as you go,” there is much more accountability from a SaaS vendor. If the SaaS service does not function properly, a customer can exert pressure on the vendor to perform, or else terminate the service.

As the SaaS trend grows, so will the appeal of taking advantage of the benefits of the latest DM technology without dealing with the installation and maintenance headaches.

Dave Clements is CEO of Lasso Data Systems, a provider of CRM solutions for the real estate industry. Reach him at


Loading links....

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here