R2C Group adds Adroit technology

Share this content:

Direct response agency R2C Group has added Adroit technol­ogy to its collection of services, enabling it to manage clients' online display ad creative and adjust the ads' elements in real time.

As a third-party platform, Adroit allows agencies to test clients' ads and provide geo-targeting.

“[Previously], online metrics didn't really follow the rules of good direct marketing science,” said Judy Gern, CEO of Adroit Interactive. “There's a big differ­ence between relative performance and exact numbers. In direct mar­keting, [relative numbers] are just not enough information.”

Adroit also can be used along­side ad servers and other Web analytics software.

“It's incredibly opportunistic,” said Chris Peterson, president and managing partner of R2C Group. “If something happens in the mar­ketplace that affects a client's busi­ness, they can react in a matter of hours rather than weeks.”

“You can't have these incredible media technologies being held back by an industry that still views creative as something it produces statically,” Gern said.

R2C's clients include General Mills and Chase. Adroit also works with ESPN 360, agency Hill Holliday and did some work with the Obama campaign.

close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here