Pitney Bowes enhances data quality platform

Share this content:

Pitney Bowes Group 1 Software has released a new version of its Customer Data Quality Platform.

This latest iteration features three new modules: advanced matching, dataflow templates and location intelligence. Version 5.5 also features a revamped customer interface.

“When we build our technology, it's based around two visions,” said Navin Sharma, director of product management, enterprise data quality for Pitney Bowes Software. “One is to make sure that we help customers maximize the value of their customer data, and two is to make it easy for data stewards to manage that data asset.”

The platform's enhancements help make analyses and predictions more precise — a must for the software company's insurance clients, Sharma said.

Match analysis shows data stewards what matched and why, helping to eliminate false positives and false negatives, and the location intelligence module can pinpoint a consumer's address more accurately than earlier models.

“Our clients were absolutely asking for these tools,” Sharma said. “An insurance company's business is tied to risk, and it can't afford to underestimate the risk involved with a particular property. You could be five miles away from a flood plain or inside the boundary, and the risk assessment is completely different. That level of precision is important when you have to determine borderline cases.”

Group 1's products are used by more than 4,000 customers, including Daimler, Nationwide and Genesys Health System.


Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above