OTA announces online trust principles, seeks comments

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The Online Trust Association released a draft of its 2009 draft Online Trust Principles for public comment. The principles, once verified, will be used to drive adoption by business and regulatory agencies. The aim of the latest set of principles is to prevent, detect and alleviate threats to consumer trust and privacy online. Starting today, there is a 30-day comment period to be followed by ratification procedures.

"In this period of economic uncertainty and increasing levels of online fraud, now more than ever, business needs to commit to protecting users, data and their privacy," said Craig Spiezle, OTA chairman and founder, in an e-mail.

The principles look at business infrastructure, namely how security around devices and corporate procedures can protect sensitive data; data storage and security; and user notification procedures that optimize control, notification and choice around privacy.

OTA will be hosting a Town Hall discussion on the Online Trust Principles in Copenhagen on Thursday, June 4 and in Amsterdam on Monday, June 8.

To view the full document, click here. Companies and individuals can submit their comments on their company letterhead to staff@otalliance.org. All comments made are eligible to be published by the OTA, unless a specific request is made not to.

Among the OTA's members are Publishers Clearing House, Bank of America, Microsoft, Truste and Symantec.

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