One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Share this content:

There are few better guides to the current marketing tech landscape than Robin Ritenour, currently SVP, business development, partner, alliances for Marketo; previously with SAP, Salesforce, and Adobe. Surveying the new breadth of the CMO's role — not just marketing, but the whole customer journey — she explains there's a lot to own. Plus a deep dive into the consolidation she sees in the marketing tech/ad tech space.

For more background, my earlier discussion with Robin features here.


Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above