One on One: There's a Lot for the CMO to Own, says Robin Ritenour

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There are few better guides to the current marketing tech landscape than Robin Ritenour, currently SVP, business development, partner, alliances for Marketo; previously with SAP, Salesforce, and Adobe. Surveying the new breadth of the CMO's role — not just marketing, but the whole customer journey — she explains there's a lot to own. Plus a deep dive into the consolidation she sees in the marketing tech/ad tech space.

For more background, my earlier discussion with Robin features here.


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