News Byte: Vendors Converge With New Microsoft Solutions

Share this content:
Convergence wraps today at the Georgia World Congress Center.
Convergence wraps today at the Georgia World Congress Center.

Integration was the theme of new solutions and technologies introduced at Microsoft Dynamics Convergence this year. Here are some of the new developments from the exhibit floor.

Salesfusion adds predictive lead scoring. The cornerstone of the updated version of Salesfusion's marketing automation platform is a predictive lead scoring system, the first of its kind in the mid-market sector, according to the company. This functionality integrates with several CRM platforms including Microsoft Dynamics CRM.

Scribe upgrades cloud platform. Scribe Online, the company's cloud-based platform, now supports real-time integration. This new version allows businesses to create unified business processes that consolidate and isolate customer information from various data sources. Further enhancements include unifying data from numerous sources, support for outbound messaging, and overall better access to data. The company also announced partnerships with business discovery platform QlikView and inbound marketing platform HubSpot.

Sonata expands its Microsoft profile. Sonata has been an early adopter in integrating Microsoft Dynamics CRM with Microsoft's recently acquired Marketing Pilot platform. The company announced it will expand that integration to include Microsoft Dynamics AX and other Dynamics services.

Tata partners on new solutions. Through a new partnership with Microsoft Dynamics, Tata Consultancy Services created a development center that will support online and on-premise versions of its CRM program called Mira and Leo. The center includes a test lab focused on mobile testing across the Android, iOS, Windows, and RIM operating systems.

close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above