News Byte: SmartFocus Partners with Ensighten

Share this content:
SmartFocus forges partnership with Ensighten
SmartFocus forges partnership with Ensighten

Just a week ago SmartFocus made headlines with the global availability of Infor Epiphany, a joint marketing automation platform from Infor and SmartFocus. Today, SmartFocus announced another partnership with enterprise data and tag management company Ensighten.

By combining SmartFocus's cloud marketing capabilities with Ensighten's Agile Marketing Platform, both companies will leverage each other's technology to provide their clients a means to engage their prospects and customers in real-time conversations.

The SmartFocus Cloud Marketing Platform is designed to enable marketers to deliver relevant experiences in real time across channels through personalized recommendations and dynamically adapted content. Similarly, Ensighten's AMP is designed to improve website performance by enabling marketers to act on online and offline data in real time. The integration of the tools is designed to provide marketers with a better understanding of customers in real time that should allow those marketers to provide an even more personalized customer experience.

“Today, real-time customer data is at the heart of every marketer and ecommerce manager's personalization strategy,” Neil Hamilton, director of personalization sales at SmartFocus, said in a statement, adding that the goal of the partnership is to help marketers overcome barriers to delivering engaging experiences and timely content and offers.

The combined technology is available in Austria, France, Germany, Switzerland, the UK, and the U.S.


Loading links....
close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here