News Byte: Pegasystems Updates Automation Platform
New features come to Pegasystems' Next-Best-Action Marketing
New features include geolocation and dynamic outbound capabilities, which allow marketers to create personalized bundle offers based on “learned” customer preferences. “We've always done this on the inbound side. Now we can dynamically push those bundles to a customer,” says Steve Kraus, senior director of product marketing at Pegasystems.
The platform's virtual wallet now integrates with Apple Passbook.