News Byte: Marketo To Acquire Insightera

Share this content:
Automation: the way forward.
Automation: the way forward.

Marketo announced today that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. Financial terms were not disclosed.

Marketo characterized the move as adding a needed enhancement to its cloud-based marketing automation platform.

“By augmenting our marketing automation with Insightera's real-time personalization, we are delivering on our vision to unify disparate channels and create timely individualized relationships,” said Marketo President and CEO Phil Fernandez in a press release.

Additionally, Marketo said that Insightera's Israeli office will form the foundation of an innovation center focusing on Big Data and predictive analytics.

Loading links....
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: