News Byte: Call for Lead Scoring!

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Leads going from call center to the cloud
Leads going from call center to the cloud

Saying that its new technology does for inbound sales calls what Google Analytics does for Web interactions, Invoca today announced Invoca Signal, which “listens in” on inbound sales calls and applies custom-input metrics to score the lead.

“[Signal] revolutionizes the way I identify and optimize ROI-generating phone calls," said beta tester Rebecca Kaplan, group director of search agency Acronym in a press release. “It empowers marketers like me to understand the value of the calls we're driving, while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real-time.”

Invoca also announced that a leading global retailer was signed to deploy Signal, though it wouldn't identify which one.

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