News Byte: Call for Lead Scoring!

Share this content:
Leads going from call center to the cloud
Leads going from call center to the cloud

Saying that its new technology does for inbound sales calls what Google Analytics does for Web interactions, Invoca today announced Invoca Signal, which “listens in” on inbound sales calls and applies custom-input metrics to score the lead.

“[Signal] revolutionizes the way I identify and optimize ROI-generating phone calls," said beta tester Rebecca Kaplan, group director of search agency Acronym in a press release. “It empowers marketers like me to understand the value of the calls we're driving, while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real-time.”

Invoca also announced that a leading global retailer was signed to deploy Signal, though it wouldn't identify which one.

close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here