Infographic: Analytics Steer the Digital Helm

Share this content:

When navigating through the sea of digital channels, marketers may go off course. But if they have the right tools and technologies, their digital experiences will be nothing short of smooth sailing.

That's why business leaders are putting analytics at the helm of their digital experiences. According to the 2013 edition of “The State of Digital Customer Experience Technology” by Forrester Research, 56% of surveyed professionals are making analytics strategies and tools top priorities for the next 24 months, with Web content management (34%) and customer relationship management (30%) also ranking high on the list. Eighty percent of professionals are prioritizing traditional Web channels like the desktop when it comes to their digital customer experience initiatives; 59% and 56% say mobile Web for tablet and excluding tablet are also priorities, respectively.
But like a ship adrift without its captain, only 24% of professionals are confident that they have the right IT staff. Likewise, 37% of analytics decision makers say that finding adequate analytics talent is a major hurdle, according to Forrester's March 2013 “Global Digital Experience Delivery Online Survey.”
And if marketers want to take their digital experiences full-steam ahead, they'll need the right budget. According to “The State of Digital Customer Experience Technology,” 74% of respondents expect digital experience application spending to increase. However, 41% of surveyed professionals say their digital experience budgets have not risen “in tandem” with the demand to put projects into place. In addition, 51% of professionals say their IT departments own the budgets for digital customer experience applications, while 32% say their corporate marketing groups take on this responsibility.

We know you love infographics. Check out some more Direct Marketing News originals. 


Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above