How to enrich your website using these little semantic tweaks

Share this content:

This is what happens when you let an engineer write your website copy:

“Sorry, this page isn't available The link you followed may be broken, or the page may have been removed.”

Gee, thanks, Facebook. Couldn't you at least have displayed a list of similar pages? Maybe linked to some frequently asked questions? At the least, you could have expressed a witty apology or summoned a brand-appropriate quote. And, if all else fails, bring forth a kitten pic!

Sadly, Google is no better than its neighbor to the north. Here's what the minds of Mountain View design choose to tell the poor soul who gets lost amid google.com:

“404. That's an error. The requested URL was not found on this server. That's all we know.”

Really—that's all? That's the best message a company known for its NSA-like amount of data, along with its whimsical and beloved doodles, can conjure up?

Surely, you jest.

Hundreds of millions of people use Facebook and Google every day. If even a quarter of one percent of them slip into this no-man's-land, that's an awful lot of frustrated folk.

These junctures are reason #639 why every website needs a wordsmith: to convert errors and necessary evils and other common, often-overlooked functions into opportunities. To turn frowns upside down.

Check out the presentation below for more examples, including tip jars, donation forms, and e-newsletter sign-ups and unsubscribe requests.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above