Dunbar Armored secures Microsoft for CRM

Share this content:

Dunbar Armored, an armored car company, has tapped Microsoft Dynamics CRM 3.0 in a push to streamline its sales operations.


With Dynamics CRM, the company will integrate customer and prospect data from its 80 offices across the US into a single database that employees can access and manage on different levels, depending on their roles within the company. Executives expect the new system to automate the sales process, cutting out manual operations that were necessary with Dunbar's previous CRM approach.


“We will use Microsoft Dynamics CRM as a sales force automation tool,” said Seth McElroy, VP marketing and sales administration for Dunbar, in a statement. “When a prospect converts to a win, the technology will feed that information directly into our customer data with no additional manual keying or replication of data entry.”


McElroy also said that ease of integration with Dunbar's other software applications was a factor in the choice of Microsoft Dynamics CRM. The armored car company switched to Microsoft Outlook 18 months ago, and Dynamics CRM offered a familiar user experience.


The automation and integration provided by Microsoft Dynamics CRM is expected to save Dunbar time and money, as well as creating more effective sales teams and more cross-sell opportunities. Dunbar could not be reached for comment as of press time.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above