Dell partners with Pardot

Share this content:
Dell partners with Pardot
Dell partners with Pardot

Pardot, a b-to-b marketing automation software provider, has partnered with Dell to make its software available on Dell Cloud Business applications, says Derek Grant, VP of sales at Pardot.

The collaboration is designed to appeal to Dell's small and mid-size businesses, Grant says, adding that it is those types of enterprises Pardot naturally targets already.

“With [Dell's] cloud based solutions, they've really set out with a laser focus on supporting small and mid-sized businesses, and since they've been selling hardware [to b-to-b companies] for years, they already have a great reputation within those organizations.”

A direct competitor of Pardot is Eloqua, notes Grant, “a terrific marketing automation vendor, but one not really geared to anyone worth under a half billion,” he says. Part of Pardot's appeal to Dell lies in its approachability to small and mid-scale enterprises — particularly when it comes to pricing. “There is no upfront cost or initiation fee,” Grant says.

Pardot solutions start at $1,000 per month, “and businesses can pay monthly, quarterly or annually, with no hardware installation necessary,” Grant says.

All Pardot features are now available on Dell Cloud Business, says Grant, and include CRM integration, prospect tracking, lead nurturing and ROI reporting, among other capabilities. Grant declined to disclose the terms and length of the collaboration.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above