Chase debuts loyalty card

Share this content:
Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running a campaign to promote it.

The new products, the Chase Sapphire and the Chase Sapphire Preferred, are being promoted through an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail. The new card is aimed at offering loyalty rewards to consumers within the top 15% household income the U.S.

The campaign, which was created by New York-based advertising agency Mcgarrybowen, will debut tomorrow morning with TV ads on the major network morning shows. The creative is all tied to this commercial, which is called “Dress” and features a couple discussing their preferred way to used earned points, set to Frank Sinatra's “The Way You Look Tonight.” Print ads will run in magazines that target the affluent market, including Condé Nast Traveler, Vanity Fair, Golf, Bon Appétit and BusinessWeek. Chase Sapphire also has a dedicated microsite at www.chase.com/sapphire.

The loyalty benefits include earning points for travel, free access to Zagat and Open Table, rewards at retailers in the Ultimate Rewards Bonus Mall program, as well as a cash back option.

The card benefits include no annual spending caps, points that never expire and no travel restrictions or blackout dates on travel reward redemptions. In addition, Sapphire members will have access to their own customer service hotline.


close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above