CA picks Digitas after review

Share this content:

IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.

Marianne Budnik, CMO of CA, said in a statement that the agency is “diligent in listening to and deeply understanding the needs of our different customer and prospect audiences.” Representatives from CA could not be immediately reached for comment.

The work is business-to-business focused. A major goal is to redesign the CA Web site to reach various business audiences, from executives to IT professionals, said Dennis Riley, SVP and relationship lead at Digitas. He added that the agency will work on several initiatives for CA World 2010, which will take place next month.

In a recent change at the agency, Colin Kinsella was named president for North America effective January 1. He previously served as chief innovation officer at Razorfish, also a Publicis Groupe agency.

close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here