Businesses Are Hungry for Technology Stacks [Infographic]

Share this content:

When technology and resources are sandwiched together, marketers can serve up delectable results.

Companies certainly have an appetite for technology.

According to a recent study by Ascend2, nearly two thirds (64%) of the 215 marketing, sales, and business professionals surveyed say they're increasing their marketing technology budgets. And why wouldn't they? The company's “Marketing Technology Strategy Survey Summary” report unveils that 73% of respondents consider their marketing technology successful at achieving objectives, and 87% say technology is boosting their company's marketing performance.

Email marketing technology seems to be the real meat in the technology stack—with 82% of professionals claiming to use it; however, tools for social media marketing (67%), marketing analytics (60%), and CRM/sales automation (54%) are also adding flavor to the mix.

Unfortunately, challenges like integration complexities and inadequate budgets/resources can leave professionals in a real pickle. But, if employees use a combination of in-house and outsourced resources, then they can still take a bite out of technology and eat up its benefits, including increased sales and leads. 

Note: Numbers may add up to more than 100% due to rounding.

We know you love infographics. Check out some more Direct Marketing News originals.


Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above