Businesses Are Hungry for Technology Stacks [Infographic]

Share this content:

When technology and resources are sandwiched together, marketers can serve up delectable results.

Companies certainly have an appetite for technology.

According to a recent study by Ascend2, nearly two thirds (64%) of the 215 marketing, sales, and business professionals surveyed say they're increasing their marketing technology budgets. And why wouldn't they? The company's “Marketing Technology Strategy Survey Summary” report unveils that 73% of respondents consider their marketing technology successful at achieving objectives, and 87% say technology is boosting their company's marketing performance.

Email marketing technology seems to be the real meat in the technology stack—with 82% of professionals claiming to use it; however, tools for social media marketing (67%), marketing analytics (60%), and CRM/sales automation (54%) are also adding flavor to the mix.

Unfortunately, challenges like integration complexities and inadequate budgets/resources can leave professionals in a real pickle. But, if employees use a combination of in-house and outsourced resources, then they can still take a bite out of technology and eat up its benefits, including increased sales and leads. 

Note: Numbers may add up to more than 100% due to rounding.

We know you love infographics. Check out some more Direct Marketing News originals.

close

Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above