Build your own MyStacks

Share this content:
Build your own MyStacks
Build your own MyStacks

Boston-based start-up CabinetM today announced the launch of MyStacks, a free, interactive drag-and-drop tool to configure and fully visualize the entire marketing technology stack, drawing on a database of more than 4,500 martech solutions assigned to hundreds of categories.

Last November, we spoke with founders Anita Brearton and Sheryl Schulz--a corporate marketer and an angel investor--about their plans for the site. Browsable by type of tool or vendor, a simple drag-and-drop interface allowed users to store their research in customizable, shareable "drawers" . MyStacks will allow deeper exploration of product function, spend, performance and integration.

Here's a video which shows how it works.

“The ability to visualize the marketing stack means teams can easily track the tools they are testing and trying and look across all the layers to identify opportunities to improve ROI on marketing spend," said CEO Brearton. The tool is also intended to help agencies, media buyers and consultants recommend solutions to clients and showcase full stacks. The basic subscription to CabinetM remains free, with opportunities for paid premium upgrades. 

In a blog published today, Brearton has some tips for marketers starting out on the marketing stack journey.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here