Avid joins Salesforce CRM roster

Share this content:

Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base.

Salesforce was chosen as the company's global CRM system following a formal evaluation and review process. Before Salesforce, Avid had used a number of different CRM systems — including Salesforce tools — in certain divisions of the company. With a single system now in place, Avid executives hope to improve customer-facing functions, automate business processes and keep business processes and data consistent.

“Our goals with the new system are to enable a 360 degree view of our customers, automation of business process, improved forecasting and improved productivity,” summed up Jerry Kelly, VP and CIO for Avid. “Salesforce was chosen for a number of reasons: We liked its support for industry best practices and its speed and ease of deployment. It is a software-as-a-service (SaaS) application with sufficient scalability to support Avid. It is also easy to integrate with Avid's back office application and other industry-leading SaaS solutions to support our customers and customer facing personnel.”

Implementation of Salesforce CRM began six weeks ago, as part of Avid's Customer Success initiative. Further Salesforce releases are planned through early 2010.

Avid has also tapped Xactly SaaS to help manage its sales compensation system. Xactly was chosen partly because it integrates well with Salesforce CRM.


Next Article in Marketing Automation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above