AdTech Problem Grows, with Ads Found on Jihadist Websites

Share this content:

High profile brans inadvertently advertise on extremist websites

Lyris and ExactTarget introduce new e-mail tools at Ad:tech SF
Lyris and ExactTarget introduce new e-mail tools at Ad:tech SF

Where does adtech go from here?

It's a major problem for the automated adtech industry, if high profile brands such as Mercedes-Benz, Honda, and Sandals Resorts are inadvertently advertising on jihadist and other extremist group's websites. Ads for such companies have also appeared as pre-roll or a banner for videos produced by jihadist and other extremist groups on YouTube.

This is just another example of problems in controlling as placement. In December 2016, the adtech industry was under scrutiny for ads placed on politically controversial websites like Breitbart.

Now there are reports of ads appearing on sites of terrorist and extremist groups such the ISIS, and the neo-Nazi Combat 18, and in effect, potentially producing thousands of dollars in profit for those organizations.

For example, a Mercedes E-Class vehicle ad appears as running bar across the bottom of the screen during an ISIS YouTube video, and a Sandals resort ad appears on a YouTube video that captures the militant group ­al-Shabaab, an al Qaeda offshoot.

The investigation, by the Times of London, also found ads for Honda, Thomson Reuters, Halifax Bank and Liverpool University attached to clips for the UK neo-Nazi group Combat 18.

Google has since removed the aforementioned videos.

According to Documenting the Virtual Caliphate, an October 2015 report by the Quilliam Foundation, ISIS releases, on average, 38 new pieces of content per day—20-minute videos, full-length documentaries, photo essays, audio clips, and pamphlets, in languages ranging from Russian to Bengali.

We have to question how the industry has not created a suitable answer to this issue.

It's time adtech and all the major players therein took this issue seriously!

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above