Marketing Attribution

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Four Strategies for Lead Generation

Four Strategies for Lead Generation

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Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

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