Marketing And Sales Alignment

40 Under 40 2016: Shanté Bacon, 135th Street Agency

40 Under 40 2016: Shanté Bacon, 135th Street Agency

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When major brands, networks, and tech companies are looking to make an impact and engage with their target audience, they call CEO Shanté Bacon of 135th Street Agency.

40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

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B.J. Boling learned storytelling in a plastic lawn chair under a magnolia tree next to a three-legged dog named Lucky.

40 Under 40 2016: Selina Eizik, Acronym

40 Under 40 2016: Selina Eizik, Acronym

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Selina Eizik joined Acronym as employee number two in 2001 and has been CEO since 2012.

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

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Steve Froehlich is a lifelong nonprofit fundraiser who leads a team responsible for $530 million in annual revenue for St. Jude Children's Research Hospital.

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

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The portable storage and moving franchise managed to grow its customer base through digital and radio.

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

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Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.

The Marketing Funnel's Finale?

The Marketing Funnel's Finale?

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The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.

Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

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Relations aren't exactly improving between the two groups. It's past time to change that.

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

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A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

Will 2015 Be The Year of Sales and Marketing Integration?

Will 2015 Be The Year of Sales and Marketing Integration?

Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.

Salespeople: Hire Marketing as Your Dating Consultant

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

Marketing Challenge: When Marketing and Sales Collide

Marketing Challenge: When Marketing and Sales Collide

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The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 1.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

Where Strategy and the Market Really Intersect

Where Strategy and the Market Really Intersect

Why the sales manager's role is more crucial than you think.

Major Infusion for Infusionsoft

Major Infusion for Infusionsoft

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Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.

It's time to treat B2B buyers like the consumers they are

It's time to treat B2B buyers like the consumers they are

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B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.

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