Marketing And Sales Alignment
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to email@example.com by Friday, August 1.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
Why the sales manager's role is more crucial than you think.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...