Marketing And Sales Alignment
Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.
The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.
Relations aren't exactly improving between the two groups. It's past time to change that.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to email@example.com by Friday, August 1.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
Why the sales manager's role is more crucial than you think.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.