Marketing And Sales Alignment
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 1.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
Why the sales manager's role is more crucial than you think.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...