Marketing And Sales Alignment
The best way to predict the future is to create it
Report shows marketing role has shifted
When major brands, networks, and tech companies are looking to make an impact and engage with their target audience, they call CEO Shanté Bacon of 135th Street Agency.
B.J. Boling learned storytelling in a plastic lawn chair under a magnolia tree next to a three-legged dog named Lucky.
Selina Eizik joined Acronym as employee number two in 2001 and has been CEO since 2012.
Steve Froehlich is a lifelong nonprofit fundraiser who leads a team responsible for $530 million in annual revenue for St. Jude Children's Research Hospital.
The portable storage and moving franchise managed to grow its customer base through digital and radio.
Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.
The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.
Relations aren't exactly improving between the two groups. It's past time to change that.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to email@example.com by Friday, August 1.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
Why the sales manager's role is more crucial than you think.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
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