April 12, 2013
Three industry insiders think so, but with cautions.
January 07, 2013
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
October 15, 2012
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
