Join Michael E. Gazala, VP, Research Director at Forrester Research Inc., Jenne Barbour, Marketing Strategy at Teradata Marketing Applications, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.
25 pundits predict the Next Big Thing on the marketing horizon.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
A website should engage and educate visitors, and encourage them to convert.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Three industry insiders think so, but with cautions.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...