Marketing Analytics

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Can Marketers and Data Get Along?

Can Marketers and Data Get Along?

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Three industry insiders think so, but with cautions.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.