The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Three industry insiders think so, but with cautions.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.