Marketing Analytics

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Customers for Life?

Customers for Life?

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Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

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Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Can Marketers and Data Get Along?

Can Marketers and Data Get Along?

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Three industry insiders think so, but with cautions.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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