Marketing Analytics

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Can Marketers and Data Get Along?

Can Marketers and Data Get Along?

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Three industry insiders think so, but with cautions.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.