Marketers

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Make any Content a Conversation

Make any Content a Conversation

In marketing, as in many facets of life, presentation is paramount.

Big Data Killed the Click-Through

Big Data Killed the Click-Through

Marketers should embrace, not avoid, the data explosion.

What Marketing Executives REALLY Think of Big Data

What Marketing Executives REALLY Think of Big Data

3 chief marketers reveal how data help drive results for their brands.

Marketers Are Out of This World

Marketers Are Out of This World

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Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Lessons to learn from Yahoo's "Resumegate"

Lessons to learn from Yahoo's "Resumegate"

Time sheets and taxes are not my department, but resumes are.

IBM survey finds increasing problems with data silos

IBM survey finds increasing problems with data silos

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While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.

Hello! So happy to be here

Hello! So happy to be here

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Marketing obsessed? You've come to the right place.

Sharethrough launches video search engine

Sharethrough launches video search engine

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Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.

When brands get personal

When brands get personal

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Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.

Where are your customers?

Where are your customers?

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Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

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The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Marketers sound off: Direct mail continues to make an impact in marketing mix

The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?

Fifteen percent of marketers to cut Q4 spending

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Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."

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