The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe.
In this day and age, marketers have to be mediums.
Almost all marketers find analytics useful.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
Just one third of marketers feel they collect the right amount of data.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.
Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
In marketing, as in many facets of life, presentation is paramount.
Marketers should embrace, not avoid, the data explosion.
3 chief marketers reveal how data help drive results for their brands.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Time sheets and taxes are not my department, but resumes are.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
Marketing obsessed? You've come to the right place.
Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?
Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...