Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
In marketing, as in many facets of life, presentation is paramount.
Marketers should embrace, not avoid, the data explosion.
3 chief marketers reveal how data help drive results for their brands.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Time sheets and taxes are not my department, but resumes are.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
Marketing obsessed? You've come to the right place.
Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?
Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.