Marketers should plan Google+ strategy earlier rather than later

Share this article:

Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people.

But give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public. The automaker launched two accounts on Google+ last week, running an image caption contest for followers and promising more interactive features, such as group chats.

Of course, there is a chance that Google+ could quickly go belly up, as did Google Wave. However, Google's leaders are determined to make social media a larger part of the company's business. CEO Larry Page reportedly told employees earlier this year that he will tie the size of employee bonuses to the company's social media success.

Knowing that Google will throw its considerable financial resources at social media should be enough for brands to bet that they should at least experiment with Google+ before its general launch.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.