Marketers should be setting sights for Holidays and beyond
I don't think anyone needed the official government pronouncement that we have been in a recession since last December. As DMNews has reported, consumers are abandoning credit and using cash, debit and other alternatives, such as layaway, to pay for purchases. And, while there was a slight increase in retail sales over the Thanksgiving weekend, the result may only be a blip in a tough season for retailers.
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