Marketers Invited to Free P3P Workshop

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The Center for Democracy and Technology announced a free workshop series beginning Feb. 4 to help privacy officers, marketers and technology professionals understand, implement and comply with the Platform for Privacy Preferences, or P3P.


P3P is a technology that lets Web surfers match their privacy preferences against the information-gathering practices of the sites they visit without having to read the sites' privacy policies. It is built into Microsoft's new Internet Explorer 6.0 browser.


Because of IE 6.0's inclusion of P3P technology, people using it to browse the Web will receive warnings when sites visited do not contain compact privacy policies for each cookie used.


The first workshop will be Feb. 4 at the DoubleClick headquarters in New York.


Scheduled speakers are U.S. Rep. Jerrold Nadler, D-NY, Ari Schwartz of The Center for Democracy and Technology, Jules Polonetsky of DoubleClick, Lorrie Cranor of AT&T Labs-Research, Bill Guidera of Microsoft and Ruth V. Nelson of PricewaterhouseCoopers.


To sign up for the workshop or ask questions, marketers can e-mail RSVP@p3ptoolbox.org.


Other workshops are tentatively scheduled in Boston and Washington in March and Toronto in April.


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