Marketers focus on comforting images

Share this article:
On a day like election day, when the future all seems a bit up in the air, it makes sense to me that advertisers would start focus on anything that would make consumers get all warm and fuzzy. The Wall Street Journal reports today that brands are playing up comforting images in their marketing, from a MasterCard spot focusing on hugs, smiles and laughter to the return of old jingles such as J&J's "I am stuck on Band-Aid brand" tune. I wonder if direct marketers are in the same boat, looking to target consumer mailboxes, inboxes and voice mail boxes with everything comforting and familiar -- as a consumer, it sounds pretty good to me!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...