Marketers focus on comforting images

On a day like election day, when the future all seems a bit up in the air, it makes sense to me that advertisers would start focus on anything that would make consumers get all warm and fuzzy. The Wall Street Journal reports today that brands are playing up comforting images in their marketing, from a MasterCard spot focusing on hugs, smiles and laughter to the return of old jingles such as J&J's "I am stuck on Band-Aid brand" tune. I wonder if direct marketers are in the same boat, looking to target consumer mailboxes, inboxes and voice mail boxes with everything comforting and familiar -- as a consumer, it sounds pretty good to me!
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...