This is How We Do It

Strategies and advice from senior marketing practitioners in their own words.

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Tapping into emotional storytelling to change how people approach financial planning

Own It: Turning National Conversations Into Local Campaigns

Own It: Turning National Conversations Into Local Campaigns

UCHealth finds a unique way to turn a national conversation into a local experience

Marketing for Long Sales Cycles: Understanding the Relationship

Marketing for Long Sales Cycles: Understanding the Relationship

Be a resource for your prospective buyers, not a resistance

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

AI And Automotive Retail In 2018: The Future Is Here

AI And Automotive Retail In 2018: The Future Is Here

AI is set to impact almost every part of the automotive business, from marketing to retail

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

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