Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.
As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.