Marketer

Think With Discipline, Act With Courage

Think With Discipline, Act With Courage

Marketers who master the back-end details create room for risk taking and allow their creativity to shine.

Mapping the Way for the Digital Marketer

Mapping the Way for the Digital Marketer

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Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.

No Time to Stand Still

No Time to Stand Still

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As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace.

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

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Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.