Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.
As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...