Market Researcher Debuts e-Book, Print-on-demand Options

Share this article:
ICON Group International last week announced plans to make its market research reports available online in e-book formats and as print-on-demand books.


The firm will take orders for the reports at its company site, www.icongrouponline.com, as well as at online book retailer Amazon.com and Dialog.com, a firm offering marketing services. Printing firm Lighting Source, La Vergne, TN, after signing an undisclosed deal with ICON, will fulfill the orders.


ICON, San Diego, offers reports that break down international markets by geography, culture, population, industry products, world table and financial reports. For instance, the world table report breaks down 200 countries by 6,000 demographic variables. The reports range in price from $210 to $2,500.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.