Market Research

The Data-Driven Evolution of US Army Marketing Tactics

The Data-Driven Evolution of US Army Marketing Tactics

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In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

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The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

North American advertising spend to increase in 2012

North American advertising spend is projected to increase 3.6% to $171 billion in 2012, said Jonathan Barnard, head of publications at ZenithOptimedia. The marketing services firm's advertising projections predict the most growth will occur in mobile advertising, with mobile ad spend expected to increase 48% to $1.2 billion, compared with 2011.

comScore names VP of marketing solutions

comScore names VP of marketing solutions

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Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

Marketing chiefs battle with deluge of digital, social data

Marketing chiefs battle with deluge of digital, social data

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Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals have saturated brands' data collection processes to the point that many are struggling to wade through what's essentially become white noise.

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