Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.
Lattice employs predictive analytics to settle the debate over what's a good lead.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...