The two finalists of the Marketing Automation Innovation award share their two different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.
Lattice employs predictive analytics to settle the debate over what's a good lead.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...