Market Automation

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

By

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

By

Lattice employs predictive analytics to settle the debate over what's a good lead.

Technology Is Changing the Way We Market—and Spend

Technology Is Changing the Way We Market—and Spend

By

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

The marriage of marketing automation and email

The marriage of marketing automation and email

By

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.