Market Automation

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

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Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

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It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

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The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

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Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

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Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

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Lattice employs predictive analytics to settle the debate over what's a good lead.

Technology Is Changing the Way We Market—and Spend

Technology Is Changing the Way We Market—and Spend

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As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

The marriage of marketing automation and email

The marriage of marketing automation and email

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Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...