Lattice employs predictive analytics to settle the debate over what's a good lead.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.