Most Recent Articles by Mark Korros
In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to define what multichannel marketing means and how it applies to them.The one point most seem to agree on is that this is a world without channel walls. It's a world where communicating directly with people in the most effective way, and allowing them to respond the way they want creates the most trusting, enduring relationships. And performance bears this out every time. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.