Most Recent Articles by Mark Korros
In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to define what multichannel marketing means and how it applies to them.The one point most seem to agree on is that this is a world without channel walls. It's a world where communicating directly with people in the most effective way, and allowing them to respond the way they want creates the most trusting, enduring relationships. And performance bears this out every time. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.