As founder and CEO of Loyalty Builders Inc., Mark Klein is constantly helping develop marketing strategies and tactics for a diverse set of B2B and B2C companies. A long time entrepreneur and former GM at IBM, his marketing experience and deep mathematical background have made him a passionate advocate of using customer loyalty for data driven marketing.
Don't let the fear of striking out keep you from playing the new data-driven game.
The building blocks of customer-centric marketing methodology.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
3 areas B2B marketers can improve their results by adopting common B2C practices.
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
How marketers can move one-and-done customers to repeat buyers.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.