Don't let the fear of striking out keep you from playing the new data-driven game.
The building blocks of customer-centric marketing methodology.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
3 areas B2B marketers can improve their results by adopting common B2C practices.
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
How marketers can move one-and-done customers to repeat buyers.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
The data gained from loyalty programs is invaluable for direct marketing planning.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...