Maritz partners with Invoke Solutions for mobile research

Share this article:

Maritz Research, a unit of Maritz Inc., has allied with research technology provider Invoke Solutions to introduce a new mobile research platform in the United States.

Called Invoke Ping, the platform will let marketers conduct research directly with consumers at the point of experience, including while they are buying in stores.

Industries like automotive, retail and hospitality will be targeted for this service, according to Invoke Solutions, Waltham, MA. A beta version of Invoke Ping will be available next month for clients working with Maritz Research and Invoke Solutions.

The Invoke Ping data, collected through participating consumers' cell phones, will be reported and analyzed in real time to let users respond quickly to trends. Portal-based access and an interactive dashboard will be offered.

Maritz Research, St. Louis, first started working with Invoke Solutions in 2005. They partner on Maritz's Dynamic Insights product, an online research platform that uses qualitative and quantitative techniques in live online sessions

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.